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“The idea behind Cool Earth is that if we can help pay to conserve an acre then we can make a real difference, perhaps the biggest difference we will make in our whole lives.”  Sir David Attenborough

Cool Earth is a rainforest charity supported and endorsed by leading environmental experts including Sir David Attenborough, Professor James Lovelock and Sir Nicholas Stern. The reason for this support? Rainforest destruction is a massive contributor to climate change, accounting for as many CO₂ emissions as the USA produces - a staggering six billion tonnes each year. If this continues it will not only have a devastating affect on our climate and water supplies but will threaten millions of species of plants and animals.

The simple idea behind Cool Earth is that rainforests are worth much more to the human race left standing, helping to cool the planet, than they are cut down for timber or burnt to clear land for cattle ranching. Cool Earth works with local rainforest communities to protect rainforest from being cut down. With our supporters, we make a difference by;

• Only protecting rainforest that is in imminent danger and without our intervention would be cleared.
• Protecting areas with high levels of biodiversity which store at least 260 tonnes of CO₂ per acre.
• Protecting rainforest that forms a protective blockade for tens of thousands of acres of adjacent forest.
• Working with local communities to make sure that they are best placed to protect the rainforest.

We already have over 100,000 members and to date we have protected 120,000 acres of rainforest; that’s more than 31million tonnes of CO₂ that have been prevented from being released into the Earth’s atmosphere. In addition our members are helping to protect the rainforest’s valuable bio-diversity and the lives of its indigenous people.

Simply by doing your shopping through our partnership with Smartly Green we hope to encourage even more people to play a part in battling climate change and in doing so helping us to protect the world’s threatened rainforests along with its valuable natural bio-diversity

For more information on Cool Earth visit http://www.coolearth.org/